Content Marketing

You know you should be publishing. You’ve maybe even tried. But the blog posts read like brochures, nobody shares them, and the sales team never sends them to prospects. So content drops down the list again, until someone asks why the competitors keep showing up on Google and you don’t.

The problem usually isn’t writing. It’s knowing what to write. I help companies in Zürich find the topics their customers actually care about, and then turn them into content that gets read, found and used.

Sound familiar?

• You publish company news and product updates, but your customers are searching for answers to their problems.
• Your experts know everything, but they’re too busy to write, and when they do, it’s full of jargon.
• You hired an agency or tried AI tools and got generic articles that could belong to any company in your industry.
• You have no idea which of your existing content brings in business, if any.

If any of these sound like you, the fix isn’t more content. It’s more relevant content.

What my Content Marketing services include

• Start With What Your Customers Ask. I go to the source: your sales calls, support tickets, client emails and search data. That shows exactly which questions your buyers have before they buy, in the words they use. Those questions become your content plan.
• Get the Knowledge Out of Your Experts’ Heads. A 30-minute interview with your team gives me more than a week of research. I turn their expertise into clear articles in plain language, so your experts get the credit without losing their afternoons.
• Content Only You Could Have Written. Generic content is easy to produce and easy to ignore. I build each piece around your experience, your opinions and your client examples, the things a competitor or an AI tool can’t copy.
• A Plan You Can Keep Up With. You get a realistic editorial calendar based on your team’s real capacity. Fewer, better pieces, published consistently, beat a burst of posts that stops after two months.
• Content Your Sales Team Will Use. Every piece is written to answer a real objection or question in your sales process, so it does double duty: it ranks on Google and it helps close deals.
• Clear Reporting on What Works. You see which pieces bring in traffic, enquiries and customers, so the plan gets sharper every month instead of relying on guesswork.

What you end up with

Instead of a blog nobody reads, you get a library of content that answers your customers’ questions before they ask, shows your expertise to people who haven’t met you yet, and keeps bringing in visitors long after it’s published. Your team spends less time staring at a blank page, and more time on the conversations that content starts.

This works especially well for B2B companies, consultancies, tech firms and professional services: businesses with deep expertise that’s hard to explain, and buyers who research carefully before getting in touch.

What clients say

He is highly intelligent, organized, hardworking, extraordinarily knowledgeable about what he does and most of all, he is easy to work with. Sufi is a man of unlimited potential and capabilities and always has a great attitude towards any project he decided to pursue.

— Frank Eyeson, Artist

Sufi has been irreplaceable to us. His knowledge on online marketing, and best web practices is indispensable. He is always available to put out any fires, and assist us in our crazy ideas.

— Senior Optimization Project Manager, BX Studio

Get in touch

Contact me for a free content marketing strategy consultation. Get in touch →