Content Marketing: How to Build Trust That Converts
A blog is a place where articles accumulate. Content marketing is a system that turns published work into customers.
Welcome to my Marketing Hub
Hi, I’m Sufi Mohamed. SEO, online marketing specialist with a side angle expertise in and agile coaching.
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Herr Sufi Mohamed erfasste komplexe Aufgaben rasch und verband diese mit vorhandenem Wissen. Er arbeitete äusserst speditiv, sehr selbständig und zielorientiert und seine Arbeitsergebnisse waren stets von sehr guter Qualität.
Guido Hüsser, Teamleiter
Sufi versteht und lebt die Rolle des Scrum Master als Servant Leader und Sparringspartner. Ich kann Sufi als in skalierten Umgebungen sehr erfahrenen Scrum Master und Coach wärmstens weiterempfehlen!
Fabian Kiss, Abraxas Informatik AG
He is highly intelligent, organized, hardworking, extraordinarily knowledgeable about what he does and most of all, he is easy to work with.
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Popular stories. Hand-picked reads on SEO, agility and life.
Blogging With Intent: How to Write Posts That Rank
A business blog that drives leads is a different animal entirely. The word "blogging" does business blogs a disservice.
Content Strategy: How to Build Content That Compounds
Most content marketing fails for a reason that has nothing to do with writing quality. It fails because it's a pile of articles, not a system.
Hoshin Kanri: A Proven Way to Turn Strategy into Action
In this mapping approach, organizations identify key strategic objectives and then break them down into specific, actionable tasks that can be executed…
Latest stories. New insights on marketing, agile work and ideas worth sharing.
Feb 10
Value Streams: The Surprising Shift from Chains to Flow
Value streams focus organisations around delivering value: outcome rather than output.
15 min read
Feb 10
Minimum Viable Teams: Small Teams, Remarkable Results
The power of minimum viable teams lies in their streamlined communication channels.
2 min read
Feb 10
Kanban Classes of Service: Prioritise Like an Expert
The principle of service classes, a key component of Lean methodology, is instrumental in efficiently organising, prioritising, and managing work.
5 min read
Feb 10
Kanban Pull Criteria: The Simple Rule for Ready Work
Pull criteria in Kanban are a task's requirements before proceeding to the next stage.
1 min read
Feb 10
Cycle Time vs Lead Time: What You Need to Know
To improve cycle time, focus on streamlining your actual work processes. For lead time improvements, look at reducing delays between stages.
1 min read
Feb 10
Flow Efficiency: The Surprising Truth About Waiting
Flow efficiency measures a process's efficiency by comparing the time spent actively working on it with the total time required to complete it.
3 min read
Feb 10
Legacy vs Native Organisations: What You Need to Know
Learn and understand various types of organisational structures and patterns: legacy, enablement, native organisations.
2 min read
Feb 10
Agile Contracts: Important Questions Before You Sign
Maintaining software development projects today is becoming increasingly difficult due to their unpredictable nature, complexity, and challenges.
6 min read
Feb 10
DevOps Fundamentals: What You Need to Know
DevOps is an acronym for Development and Operations. This movement originated in the IT industry to align development and operations teams.
4 min read
Feb 10
Shippable Increment: What 'Done' Really Means in Scrum
A potentially shippable product is a fully functional and valuable increment, it is not the final product.
5 min read
Feb 10
Agile Product Delivery: Build What Customers Want
Agile product delivery emphasises the following: flexibility, customer collaboration, dedication to delivering high-value products.
3 min read
Feb 10
Scrum Impediments: How to Spot and Remove Them Quickly
Scrum "impediments" refer to anything hindering team progress or performance. An impediment is more than just a minor obstacle or inconvenience.
4 min read